Freeform and POPSUGAR Team Up to Celebrate SIREN With An Immersive Mermaid Museum in Hollywood
March 9, 2018 - Finding Carter
To applaud a premiere of a highly-anticipated charmer play “Siren,” Freeform, Disney’s immature adult radio network, has teamed adult with PopSugar, a heading tellurian lifestyle media code for immature women, to emanate an immersive charmer museum in a heart of Hollywood, open to a open for 4 days with singular print installations, illusions and a live mermaid.
Open to a open from Mar 22 to a 25; a giveaway ticketed eventuality will applaud a mythological, mysterious, and dear creatures with over 5 activations and applaud a arriving International Mermaid Day, that coincides with a array premiere on Mar 29. Featuring a live mermaid, a speakeasy-inspired fishing store, countless print structures and a 360° underwater immersive experience; a museum will applaud and move charmer enlightenment to life.
“At Freeform, a idea is to challenge expectations and bust stereotypes of thesis for a programming,” pronounced Tricia Melton, comparison clamp president, Marketing, Creative Branding during Freeform. “Mermaids have prolonged been portrayed as shy objects of desire, though a new array ‘Siren’ flips a account utterly literally on a tail, and we can’t wait for consumers to douse themselves into a knowledge during The Mermaid Museum.”
In jubilee of sea creatures everywhere, FreeForm will make a concession to Heal a Bay to assistance keep Los Angeles’ coastal waters and watersheds safe, healthy and clean. Additionally, a live charmer will be swimming in a custom-built tank filled with 4,800 gallons of H2O which, during a finish of a exhibition, will be donated to TreePeople. The H2O will go into a cistern during their trickery in Los Angeles and will be used to H2O a surrounding landscape enjoyed by tens of thousands of hikers each year.
What if there was something sinister swimming underneath a sea’s surface? In Freeform’s subsequent epic story “Siren,” a coastal city of Bristol Cove, famous for a fable of once being home to mermaids, is incited upside down when a puzzling lady (Eline Powell) appears and starts wreaking massacre on a tiny fishing town. Using their resources, sea biologists Ben (Alex Roe) and Maddie (Fola Evans-Akingbola) contingency work together to find out who and what gathering this primal hunter of a low sea to land, and are there some-more like her out there?
“Siren” is formed on a story by Eric Wald and Dean White who both offer as executive producers. Emily Whitesell (“Finding Carter”) serves as showrunner and executive producer. Brad Luff, Nate Hopper and RD Robb also offer as executive producers.
“Siren” premieres on International Mermaid Day, Mar 29, with a special two-hour event.
Part of Disney|ABC Television, FreeForm connects to audiences and goes BEYOND party with bold, strange programming and immersive amicable engagement. As Disney’s immature adult radio and streaming network, it delivers a singular brew of peculiarity strange and acquired series, and fan-favorite cinema and a holiday events “13 Nights of Halloween” and “25 Days of Christmas.” The FreeForm app is a use that allows viewers with participating TV subscription services entrance to 24/7 live observation of a network, as good as continued on-demand entrance around a far-reaching array of devices.