Is Facebook looking to build Netflix-sized video business?

February 12, 2017 - Finding Carter

Facebook Inc (NASDAQ:FB) is betting on video business. Reports have suggested that a amicable media hulk competence launch a Netflix-sized free, ad-supported video business.

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Recently, Facebook hired Mina Lefevre, a former MTV executive clamp president, to assistance emanate strange video content. Lefevre is fasten a association as a conduct of development, Zacks reported.

“I have always been drawn to a thought of building something and a thought of being partial of a group that helps build Facebook’s strange calm ecosystem…well, that usually seems like a dream!,” Lefevre wrote on her Facebook page.

Lefevre was a conduct of scripted programming during MTV, a auxiliary of Viacom VIA. She worked on strike shows like Faking It, Awkward, Finding Carter, Scream, Teen Wolf, Nicole Byer, Mary + Jane, Sweet/Vicious, and The Shannara Chronicles.

At Facebook Inc (NASDAQ:FB), Lefevre is holding a shortcoming for a growth of scripted and unscripted content. She will also work with tellurian artistic plan conduct Ricky Van Veen, who also a co-founder of CollegeHumor.

Facebook is going to monetize a video calm with ads. So, a time spent by users on a site is vicious to a amicable media giant’s ad revenue. Creating strange calm will not usually rivet users, though it could assistance a association to contest with a likes of Netflix, Amazon’s Prime, and Google’s YouTube.

During a many new gain call, CEO Mark Zuckerberg pronounced that Facebook is about to start experimenting with shorter, episodic videos to in a News Feed. The episodic content, that can get people entrance behind week after week, is expected to be a pivotal priority for a company.

Here is what Zuckerberg pronounced when articulate about Facebook’s video tab, Recode reported.

“The idea that we have for a product knowledge is to make it so that when people wish to watch videos or wish to keep adult to date with what’s going on with their favorite show, or what’s going on with a open figure that they wish to follow, that they can come to Facebook and go to a place meaningful that that’s going to uncover them all a calm that they’re meddlesome in. That’s a flattering opposite vigilant than because people come to Facebook today. … The knowledge is designed to broach on that guarantee — [that] we wish to watch videos, we wish to keep adult with a calm that we watch episodically week over week. This is going to be a place where we go to do that.”

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