MTV programming arch Susanne Daniels to exit after 3 years
July 23, 2015 - Finding Carter
MTV is a latest Viacom-owned network to bear some executive changes.
A day after it was announced that VH1 President Tom Calderone would step down from his post after 7 years comes word that MTV programming arch Susanne Daniels is withdrawal a network after 3 years, according to an inner memo to MTV staff.
Daniels, a former tip executive during Lifetime and a now-gone WB Network and a consultant during Oprah Winfrey’s OWN network, assimilated a MTV overlay in 2012, next David Janollari in a position. She came on house during a time when a wire network was experiencing a ratings slip and was on a verge of losing a signature hit, “Jersey Shore.”
MTV’s ratings troubles haven’t steadied many given afterwards as a network, once a breakwater for youth, sees a aim assembly ride toward mobile devices. In a initial entertain of 2015, ratings for MTV’s aim demographic were down 29% compared with a same duration final year.
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During her brief time during a network, she oversaw a launch of scripted array “Finding Carter” and “Faking It” and, many recently, “Scream.”
“She’s been a clever artistic talent for a brand, a courteous personality for a organization, and a good partner for me,” wrote MTV President Stephen Friedman in a staff memo. “I will privately skip her superb clarity of humor, her regard and candor, and those smashing occasions when she incidentally hangs adult on a 40-person VC. … We wish her all a best.”
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Daniels is withdrawal to “pursue other opportunities,” Friedman wrote. And it seems streamer to YouTube, a party end for today’s youth, for a newly combined position to lead a strange calm beginning is one of them.
The official pretension Daniels takes on is vice boss of YouTube originals, and she will manage growth and prolongation of a video height as it attempts to push its strange efforts to new heights.
The maestro executive will start her new assign during YouTube in a tumble and will news to Robert Kyncl, tellurian conduct of calm and business operations during YouTube.
“Susanne is an executive whose implausible instincts have led her to consistently beget cocktail enlightenment hits that audiences describe to and base for,” pronounced Kyncl in a statement. “Susanne’s low imagination in programming will be useful to us and a tip creators and assistance them encourage even some-more desirous projects for YouTube.”
Alex Carloss, who has led YouTube’s strange programming efforts, will stay on. His group will now news to Daniels.
Prior to her army during MTV, Daniels had a clever lane record of dramas directed during teenagers and immature adults (WB’s “Dawson’s Creek,” “Gilmore Girls” and “Buffy a Vampire Slayer”) and helped reinvent Lifetime with array such as “Army Wives” and “Drop Dead Diva.”
Friedman also announced that Mina Lefevre has been promoted to executive clamp boss and conduct of scripted programming, a flourishing apportionment of MTV’s output. She’ll news directly to Friedman.
Lefevre had formerly served as comparison clamp boss and conduct of scripted programming during a network and oversaw projects such as “Scream” and “Finding Carter,” and grown a network’s arriving “The Shannara Chronicles.” She came to MTV in 2013 from ABC Family, where she served as clamp boss of growth and programming.
“MTV is a good place to take risks and emanate smart, fun projects that tell unique, childish stories, and I’m vehement to take on a larger purpose as we move some-more strange array to a audience,” Lefevre said.
Meanwhile, existence conduct and executive clamp boss of array growth Lauren Dolgen will sojourn in her position, where she will news directly to Friedman.
Copyright © 2015, Los Angeles Times
3:01 p.m. This essay was updated with new information on Susanne Daniels’ new position at YouTube.
The initial chronicle of this essay was published during 2:01 p.m.