MTV’s Mina Lefevre Exits to Join Facebook as Head of Originals Development
February 9, 2017 - Finding Carter
Lefevre will news to Ricky Van Veen, Facebook’s conduct of tellurian artistic strategy, who joined a amicable hulk from IAC’s CollegeHumor final summer. Maggie Malina, conduct of scripted for VH1, is pronounced to be holding slip of scripted growth for MTV.
In a open post on Facebook, Lefevre reliable her move. “I have always been drawn to a thought of building something and a thought of being partial of a group that helps build Facebook’s strange calm ecosystem…well, that only seems like a dream!” she wrote on a site Wednesday evening. A Facebook repute destined an exploration to Lefevre’s post, disappearing serve comment.
Lefevre’s sinecure comes as Facebook has embarked on a new initiative, led by Van Veen, to acquire or account strange scripted and unscripted shows for disdainful placement on a service. In a matter in December, Van Veen pronounced a company’s idea is to “kick-start an ecosystem of partner content” for a new video add-on on Facebook’s mobile app, that has not nonetheless been widely rolled out.
At MTV, Lefevre oversaw all of scripted growth and programming in further to films. She stepped in to a purpose in 2015 after MTV programming chief Susanne Daniels left to YouTube’s tellurian conduct of strange content. She joined MTV in 2013 as SVP of scripted programming and worked on shows including “Teen Wolf,” “Scream,” “Finding Carter,” “The Shannara Chronicles” and “Faking It.”
Prior to MTV, she was with ABC Family (now called Freeform) for 12 years. As VP of growth and programming during a cabler, she oversaw a launch of a dermatitis strike “Pretty Little Liars,” as good as “Melissa Joey,” “Jane by Design” and other shows.
Facebook has been coming several partners, looking during projects including strange and protected scripted, unscripted and sports calm that takes advantage of mobile and “the amicable communication singular to a platform,” according to Van Veen: “Our idea is to uncover people what is probable on a height and learn as we continue to work with video partners around a world.”
In her Facebook post, Lefevre said, “I will skip everybody during MTV (old and new) and we wish a paths cranky again… we have had a pleasure of operative with some of a many gifted people and can’t wait to continue that during Facebook.”
Lefevre had creatively assimilated Fox Family Network, and stayed after Disney acquired it in 2001. Earlier she spent several years during 20th Century Fox Home Entertainment, and she began her party career during Flicker Fusion Films as a producer.
Cynthia Littleton contributed to this report.