Susanne Daniels Leaving MTV; Mina Lefevre Upped to EVP & Head of Scripted …
July 28, 2015 - Finding Carter
With Daniels’ departure, Mina Lefevre has been promoted to exec VP and conduct of scripted development.
Daniels, who’s been with MTV for 3 years, hold a post of boss of programming during MTV. In an inner memo to a net’s staff, she is pronounced to be leaving to pursue another opportunity. Her YouTube position was announced shortly after a MTV on Wednesday.
During her time during a cabler, Daniels and her group launched scripted array “Finding Carter,” “Faking It” and “Scream,” all now on MTV’s slate, and a ephemeral Victoria Justice car “Eye Candy.” On a unscripted side, she was instrumental in building dating uncover “Are You The One?” and “Broke A$$ Game Show.” She also worked on “Real World,” “Challenges,” “Ridiculousness” and “Fantasy Factory.”
In a memo from MTV boss Stephen K. Friedman, Daniels was remarkable as a “strong artistic talent for a brand” and “thoughtful personality for a organization.”
Lefevre will step in to manage all scripted growth and programming for a network, in her new towering role. Since fasten a net in 2013 as comparison VP of scripted programming, she worked on launching “Finding Carter” and “Faking It” and was vicious to “Scream’s” launch. She is also building a arriving “Shannara Chronicles.”
“From ‘Shannara’ to ‘Finding Carter,’ Mina has an implausible talent for building wholly new worlds, stories, and characters that always feel relatable and genuine to a fans,” Friedman pronounced in a statement. “As MTV continues to pursue even some-more desirous scripted projects, we’re anxious to have a care of a creative, collaborative executive like Mina.”
Lefevre commented, “MTV is a good place to take risks and emanate smart, fun projects that tell unique, childish stories, and I’m vehement to take on a larger purpose as we move some-more strange array to a audience.”
Prior to MTV, Lefevre was VP of growth and programming during ABC Family, where she helped launch “Pretty Little Liars” and “Melissa Joey.” Before that, she was during Fox Family Network, Twentieth Century Fox Home Entertainment and Flicker Fusion Films, where she was a producer on eccentric facilities and shorts.
Lefevre will news to Friedman, alongside Lauren Dolgen, who will continue in her position as conduct of existence programming and exec VP of array development.
Like many other wire networks, MTV has seen viewership declines in new years, and attempts to attract a wider audience, with scripted array like “Eye Candy” and “Finding Carter” agreeable medium results. Still, MTV is entrance off a second entertain that saw it arrange No. 1 among wire networks in women 18-34, according to primetime Nielsen estimates. And with one of a lowest median ages on radio — about 22 years aged — it stays a renouned stop for advertisers seeking to strech variable younger viewers.
Rick Kissell contributed to this report.