YouTube’s Susanne Daniels on ‘Gilmore Girls’ Jealousy and Her …
January 17, 2017 - Finding Carter
Twenty years after bringing ‘Buffy a Vampire Slayer’ to The WB, Daniels — one of NATPE’s 2017 Brandon Tartikoff Legacy Award recipients — talks to THR about operative with Lorne Michaels, her new purpose and because she wanted to adjust ‘Step Up.’
Susanne Daniels has clinging her career to sketch (and keeping) a courtesy of immature viewers, initial during The WB with Buffy a Vampire Slayer and Gilmore Girls and after during MTV with Faking It and Finding Carter. So when teen eyeballs shifted their concentration online, so did Daniels — she is now YouTube’s tellurian conduct of strange content. As Daniels, 51, hurdles Hollywood to reimagine how to attract younger audiences, a National Association of Television Program Executives will respect her with a Brandon Tartikoff Legacy Award — alongside Fox TV Group chairmen and CEOs Dana Walden and Gary Newman, singer Eva Longoria, AMC Networks CEO Josh Sapan and Univision CEO Randy Falco. Before receiving her award, that is set to be handed out Wednesday in Miami, Daniels reflects on her career, that started with her large mangle as Lorne Michaels’ partner during Saturday Night Live (where she met her husband, The Office author Greg Daniels, with whom she has 4 children), her veteran “aha” impulse and how she feels about a lapse of Gilmore Girls on Netflix.
What was it like operative for Lorne Michaels?
There was one [SNL] host, who shall sojourn nameless, who was kind of spooky with Lorne. They wanted to only hang with Lorne, and it was pushing him crazy. we remember Lorne job me in and saying, “Keep this horde divided from me.” we didn’t know what to do. we was during 30 Rock, so we called Tom Brokaw’s partner and said, “This horde unequivocally likes Tom and would like a debate of a NBC news station.” we totally done it up. Then, we went to a horde and said, “Tom Brokaw only called. He’s a outrageous fan of yours and wants we to come adult so he can accommodate with we and uncover we around.” we had to spend a week creation adult shit like that.
When was a impulse we satisfied we could make operative in radio your career?
During my 3 years during SNL, we kept perplexing to figure out what we wanted to do with my life. There was this lady who showed adult each Saturday; we insincere she was somebody’s crony or family. One day, we asked who she was with. She said, “I work for NBC, I’m a stream executive on a show.” She explained what she did, and it was like my Oprah “aha” moment.
Did we watch a Gilmore Girls revival?
I desired it. we was sceptical it was on Netflix and not YouTube. My 15-year-old is examination it and unequivocally enjoying it, that is bringing me a lot of pleasure.
MTV has had a severe integrate of years. What was a biggest plea during that network?
One of a things that we was tender with when we got to MTV was that a median age was 24. It’s unequivocally formidable to keep a median age of 24. All a investigate we did indicated that immature people still suspicion of MTV as a cold brand, though they didn’t consider about it as a uninformed brand. They suspicion about it like their mom and dad’s cold brand. At one indicate we had a review with my conduct of investigate and pronounced to her, “When they’re not examination MTV, where are they?” we satisfied they were on YouTube.
You’ve wanted to adjust Step Up for radio for a prolonged time, so because was YouTube finally a right home?
Step Up is a unequivocally surprising success story. It’s international, really appealing to group — in further to women. Dance is a hugely successful genre on YouTube, so it’s a ideal fit.
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